Let's build the future of healthcare together
Let's build the future of healthcare together
Let's build the future of healthcare together
Reimagine, and innovate
Reimagine, and innovate
We changed the way nurses fundamentally used our app — for the better. ConnectRN’s core journey helped nurses find flexible work when and where they wanted. The challenges nurses faced were not uncommon, and often times very personal ranging from the lack of shifts, to working without accurate pay. I lead our team to release 20+ features and optimizations empowering our nurses with the best experiences they deserved.
We changed the way nurses fundamentally used our app — for the better. ConnectRN’s core journey helped nurses find flexible work when and where they wanted. The challenges nurses faced were not uncommon, and often times very personal ranging from the lack of shifts, to working without accurate pay. I lead our team to release 20+ features and optimizations empowering our nurses with the best experiences they deserved.
We changed the way nurses fundamentally used our app — for the better. ConnectRN’s core journey helped nurses find flexible work when and where they wanted. The challenges nurses faced were not uncommon, and often times very personal ranging from the lack of shifts, to working without accurate pay. I lead our team to release 20+ features and optimizations empowering our nurses with the best experiences they deserved.
Challenging status quo to be more nurse-centric
Challenging status quo to be more nurse-centric
Since the launch of the app, all nurses booked work the same way — by endlessly scrolling a list of shifts and applying to a bunch hoping to get accepted. You don’t book your Uber this inefficiently, so why should our nurses. It was time-consuming, ineffective and demoralizing when most applications go unanswered. So we radically changed this process to give nurses the best chance to fill their schedule with shifts they actually want to work.
We did this by prioritizing their availability, featuring facilities who were the best matches, and filling the nurse’s schedule with speed. Validated by user research, and with heavy investment in our Design System, we released a new experience that transformed the relationship nurses had with our app.
Post launch: Nurses who added their availability were a whomping 88% more likely to apply to shifts, while the team is seeing 61% (and increasing) of nurses browsed their personalized matches.
Since the launch of the app, all nurses booked work the same way — by endlessly scrolling a list of shifts and applying to a bunch hoping to get accepted. You don’t book your Uber this inefficiently, so why should our nurses. It was time-consuming, ineffective and demoralizing when most applications go unanswered. So we radically changed this process to give nurses the best chance to fill their schedule with shifts they actually want to work.
We did this by prioritizing their availability, featuring facilities who were the best matches, and filling the nurse’s schedule with speed. Validated by user research, and with heavy investment in our Design System, we released a new experience that transformed the relationship nurses had with our app.
Post launch: Nurses who added their availability were a whomping 88% more likely to apply to shifts, while the team is seeing 61% (and increasing) of nurses browsed their personalized matches.
Since the launch of the app, all nurses booked work the same way — by endlessly scrolling a list of shifts and applying to a bunch hoping to get accepted. You don’t book your Uber this inefficiently, so why should our nurses. It was time-consuming, ineffective and demoralizing when most applications go unanswered. So we radically changed this process to give nurses the best chance to fill their schedule with shifts they actually want to work.
We did this by prioritizing their availability, featuring facilities who were the best matches, and filling the nurse’s schedule with speed. Validated by user research, and with heavy investment in our Design System, we released a new experience that transformed the relationship nurses had with our app.
Post launch: Nurses who added their availability were a whomping 88% more likely to apply to shifts, while the team is seeing 61% (and increasing) of nurses browsed their personalized matches.
Feature gets smarter with each build
One of the most loved, and disliked features on the platform is Instant Accept — on one hand, nurses and facilities get staffed instantly, but on the other hand, more shifts get cancelled because the matches were not good. It got to the point where nurses avoided Instant Accept shifts, because they no longer trusted the system. These were very real and rational behaviors.
We devised a 3 phase strategy, a now-next-later, to take an untrustworthy and manual process to an intelligent and automated power-feature with space to pivot between releases based on user feedback. The Now — the nurses who the scheduler loves get the shift first. Next — if the shift stays unfilled, instantly book “really great” nurses in our network. Later — automate the entire process without the scheduler needing to lift a finger — spending less time at the computer, and more time on the business.
One of the most loved, and disliked features on the platform is Instant Accept — on one hand, nurses and facilities get staffed instantly, but on the other hand, more shifts get cancelled because the matches were not good. It got to the point where nurses avoided Instant Accept shifts, because they no longer trusted the system. These were very real and rational behaviors.
We devised a 3 phase strategy, a now-next-later, to take an untrustworthy and manual process to an intelligent and automated power-feature with space to pivot between releases based on user feedback.
Now — the nurses who the scheduler loves get the shift first.
Next — if the shift stays unfilled, instantly book “really great” nurses in our network.
Later — automate the entire process without the scheduler needing to lift a finger — spending less time at the computer, and more time on the business.
One of the most loved, and disliked features on the platform is Instant Accept — on one hand, nurses and facilities get staffed instantly, but on the other hand, more shifts get cancelled because the matches were not good. It got to the point where nurses avoided Instant Accept shifts, because they no longer trusted the system. These were very real and rational behaviors.
We devised a 3 phase strategy, a now-next-later, to take an untrustworthy and manual process to an intelligent and automated power-feature with space to pivot between releases based on user feedback. The Now — the nurses who the scheduler loves get the shift first. Next — if the shift stays unfilled, instantly book “really great” nurses in our network. Later — automate the entire process without the scheduler needing to lift a finger — spending less time at the computer, and more time on the business.
Deliver value with each release
One of the most sensitive moment in the user journey revolves around money. It’s the nurse’s livelihood, so it makes sense why they are so protective of their time and pay. A clunky and fraud-prone clock in and out (CICO) process directly impacted nurses’ wallets, and up until now was handled… quite literally… by the nurse handing their phone to the supervisor for sign off. When was the last time you gave your phone to a stranger?
Ultimately, our research pointed towards a QR code solution, and forced us to be really smart about rolling out such a large platform-wide feature. We strategically designed what would’ve been a 6-month rollout into 4 smaller releases with each release delivering value for our nurses and impact for the business.
Post launch: Both facilities and nurses showed high adoption to the printed QR solution, so the team optimized CICO to streamline that process. A success!
One of the most sensitive moment in the user journey revolves around money. It’s the nurse’s livelihood, so it makes sense why they are so protective of their time and pay. A clunky and fraud-prone clock in and out (CICO) process directly impacted nurses’ wallets, and up until now was handled… quite literally… by the nurse handing their phone to the supervisor for sign off. When was the last time you gave your phone to a stranger?
Ultimately, our research pointed towards a QR code solution, and forced us to be really smart about rolling out such a large platform-wide feature. We strategically designed what would’ve been a 6-month rollout into 4 smaller releases with each release delivering value for our nurses and impact for the business.
Post launch: Both facilities and nurses showed high adoption to the printed QR solution, so the team optimized CICO to streamline that process. A success!
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